Hi, I’m…

Philin

UX designer & researcher

Profilepic1

Portfolio

document mockup sofico mobile2

User experience research & design • Developer experience

At Sofico, I collaborated with product teams to shape a new solution while weaving research-driven design into their process. From tackling complex requirements with business analysts to diving into API and developer experience, this journey pushed me to challenge the status quo and expand my design toolkit.

stuudie logo

User research • Market research • Product strategy • Product design • Branding • Leadership

Too many tools. Too many distractions.
Meet ‘Stuudie’ — our little rebellion against productivity chaos.
It all started with a simple question: ‘What if productivity could feel peaceful?’

Born from that idea, Stuudie is a project by three creators reimagining what it means to stay focused in a world overloaded with apps — helping people stay productive, not overwhelmed.

vinted gradiant

User research • Design • Prototype • Design validation research

Imagine turning secondhand shopping into a smoother, more joyful journey. I refactored Vinted’s mobile app — reshaping flows, usability, and visual language — to make every tap feel intentional.

the hof mockup landing

User research • UX design • Prototype

The Hof marked the start of my UX journey — a hotel booking web app I designed from scratch during my Professional Diploma in UX Design. More than just a course project, it was where I first applied the design thinking process to transform research and strategy into a truly seamless, user-centric digital experience.

Testimonial

About Me

I’m an enthusiastic UX designer and researcher with a background in digital marketing and international experience across startups and corporates. This mix gives me a unique superpower: the ability to connect the dots beyond just ‘a product’.

My short story

Nearly 8 years ago, I made the leap from Bangkok, Thailand to Belgium and haven’t regretted it for a moment! With a background in hospitality and tourism, I’ve navigated through businesses of all sizes, from startups to corporate headquarters, in several sectors; started in digital marketing, and finally found home in UX/product design. The thrill of adventure gives me the spark of life!

My friends call me ‘The bedroom rockstar’ 🎸🎵

Skills

%
UX design
%
UI design
%
UX research
%
Developer experience
%
AI tools
%
Soft skills

My Experience

2025

Sofico
Mobility software solution

UX designer & researcher

Led end-to-end user research (workshops, testing, quantitative & qualitative analysis) to guide product direction. Designed wireframes, prototypes, and contributed to design system components in Figma, refining information architecture and ensuring WCAG accessibility. Drove API-focused UX to improve developer experience, collaborating in Agile teams and contributing to product principles and strategy.

2024

Stuudie
Own company

Lead UX/UI & product strategy

Together with two developers, I created a productivity app from scratch. I ran discovery research and market validation, built lean proof-of-concepts, and managed a small team. As a UX and research advocate, I turned insights into product decisions while steering both design and project management.

2022-2023

Lighthouse Intelligence
Revenue management platform

UX designer

Part of a fast-moving design-thinking team, I supported current product maintenance while shaping new features. Designed dashboards, prototypes, and complex flows, refined information architecture, and strengthened the design system for scalable, user-friendly SaaS experiences.

2021-2022

Hello Customer
AI-powered CX product

UX designer

As the sole UX designer, I faced the challenge of shaping a B2B SaaS platform on my own. By running research and usability testing, I uncovered pain points and translated them into actionable insights, wireframes, and prototypes that bridged user needs with business goals.

2016-2020

Other companies

Digital marketing & business development

Roles in startups and international HQs, covering Rebranding, Market strategies, Google Analytics, SEO, content marketing, and project management